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Product tour · 4 min

See EveryoneSocial in motion.
Four chapters, one continuous scroll.

A self-serve walkthrough of the platform — sharing, AI content, audience intelligence, and analytics. No phone call. No form wall. Skip to any chapter.

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Jump to01Reach02AI-first03Audience04Measurement
01
Share to LinkedIn
from Slack
Our new Autonomous Actions report dropped — a look at what 4,000+ EUC teams are automating first, and where the ROI actually shows up.
The Autonomous Actions Report
controlup.com · 12 min read
AI draft
approved · on-policy
Chapter 01 · Reach0:00
Watch this chapter →
01Reach

Get content out everywhere your audience already is.

LinkedIn, X, Facebook, Threads. Slack and Teams internally. Content emails to the users who’ll never share but still need to be in the loop. One platform, every channel — without asking employees to learn five tools.

  • Native iOS + Android apps
  • Slack & Teams for internal shares
  • Smart Scheduler with time-zone awareness
  • Content emails for non-sharers
02
MCP agent
Build a segment of US sales reps. Bind to Q4 launch.
Created segment US Sales Reps · 245 users
Bound to Q4 Launch · required
Commentary draft
"Spent the week with the EMEA team — the new launch playbook is going to change how we run regional rollouts. Proud of what we shipped."
Written in Maya\u2019s voice · 3 of 3 prior posts referenced
Chapter 02 · AI-first0:45
Watch this chapter →
02AI-first

AI is how you operate the platform.

AI drafts commentary in each user’s voice. Explains why a post is worth sharing. Recommends what to share next. And the MCP server exposes every admin action to AI agents — build an audience, move a topic, pull a report, just by asking.

  • AI commentary in each user’s voice
  • Why-this-matters + risk/tone scans
  • MCP server — admin actions via AI agents
  • AI-sourced content from RSS, brand mentions, and the open web
03
Attribution
Accounts engaging
last 7 days
Target
Target account
7 engagements
United
Target account
4 engagements
NVIDIA
Open opportunity
3 engagements
Amazon
Target account
9 engagements
+ 18 more accounts reached →
Chapter 03 · Audience1:45
Watch this chapter →
03Audience

See who you reach. Grow the people who reach further.

Audience intelligence maps your employees’ networks to accounts, industries, and regions. Network Builder helps each user grow their personal brand on purpose — not by accident. Segments give admins rule-based audiences for targeting and reporting.

  • ABM-grade account reach
  • Network Builder — personal brand growth
  • Rule-based Segments + recruiting recommendations
  • Department + Location org axes
04
Reach
3.8M
↑ +25%
Impressions
44.7M
↑ +12%
Engagements
672k
↑ +8%
Earned media
$2.5M
↑ +8%
Chapter 04 · Measurement3:35
Watch this chapter →
04Measurement

Roll every share up to a single ROI view.

Engagement, leads, EEV, reach — across employees, teams, and segments. Native pipeline attribution through HubSpot, Salesforce, and Marketo. Push data anywhere via BI exports, REST and GraphQL APIs, and webhook events.

  • Engagement, leads, EEV, reach
  • HubSpot, Salesforce, Marketo native
  • BI exports + REST/GraphQL + Webhooks
  • Per-team and per-segment rollups
More tours

Two more product stories worth their own walkthrough.

Compliance and executive activation each sell to different buyers, with different proof. So we built them their own tours.

Compliance tour

Compliance is its own product.

Pre-approval, four-eyes review, smart disclosures, immutable archive, audit exports. Deep enough to be its own platform.

Watch the compliance tour
C
4 chapters · 3 min
Executive activation tour

Activating execs is a separate motion.

Ghostwriter, approval chains, exec content calendars, exec-specific ROI. Different buyer, different proof points.

Watch the exec activation tour
E
4 chapters · 3 min
The whole platform

Every capability, organized by job.

The chapters above are the headlines. Below is the depth \u2014 fifty-plus capabilities across seven jobs the comms team has to run end-to-end.

Distribute

10 capabilities
Sharing tools
One-click sharing across LinkedIn, X, Facebook, Threads.
Native iOS + Android
Full mobile apps with offline drafting + push.
Slack & Teams
Share to internal channels without leaving chat.
Smart Scheduler
Queue, calendar, and smart-time per-user posting.
Per-network variants
Tailor copy, hashtags, and disclosures per network.
Schedule, expire, archive
Time posts, auto-retire stale content, archive cleanly.
Pinning
Surface priority content at the top of the feed.
Public Post Pages
Branded, indexable post pages built for SEO.
Content email digests
Weekly digests pull inactive users back into the feed.
Internal-only posts
Distribute sensitive comms without an external share.

Create

8 capabilities
AI commentary rewrites
AI drafts post copy in each employee’s voice.
AI why-this-matters
Plain-language summaries explain why a post is worth sharing.
AI content suggestions
Recommends what each user should share next.
User-generated content
Employees post their own content directly into topics.
Engage posts
Internal Q&A and recognition posts that drive participation.
Video, file & PDF
Native video uploads, decks, reports, and one-pagers.
Multi-image carousels
Native LinkedIn carousel posts with previews.
Hashtag templates
Per-topic hashtag sets applied automatically.

Organize

8 capabilities
Topics + Collections
Hierarchical content architecture for any org structure.
Required, Suggested, Discoverable
Three binding modes match how comms teams actually distribute.
Inheritance defaults
Push policies and visuals from Collection to Topic, override per-Topic.
Workspace-owned content
Program-owned topics survive org changes and role turnover.
Content tags
Admin-defined taxonomy for cross-cutting filtering and reporting.
Lexicon
House terminology so AI and search stay on-brand.
Capture settings
RSS, keyword, and brand-mention ingestion into topics.
Visibility scopes
Private, Scoped, or Open visibility per topic.

Activate

8 capabilities
Recommended content
AI surfaces what each user should share next.
Notifications
Push, email, in-app — and smart-timezone delivery.
Leaderboards
Friendly competition that drives sustained adoption.
Achievements & streaks
Reward consistency, not just one-off shares.
Re-engagement journeys
Win back inactive users with targeted nudges.
Invitations
Seed the program with email-only invites and SSO claim.
Search
Find any post, user, or topic in a keystroke.
Discover surface
Self-serve topic discovery for users beyond their subscriptions.
Pre-approval workflows
Reviewer approval before content reaches employees.
Four-eyes moderation
Pair-review for the highest-risk topics.
Read-only topics
Distribute approved content without employee edits.
Audit trail
Every edit, every share, every approver — captured.
Content expiration
Auto-archive stale content per policy.
Moderator pool
Designate topic moderators with delegated permissions.

Measure

8 capabilities
Engagement, leads, reach
Every interaction captured across every network.
EEV (earned media value)
Translate share volume into dollar equivalents.
Audience intelligence
Map employee networks to target accounts and industries.
Region + industry density
See where reach concentrates and where to recruit.
Per-team rollups
Slice metrics by team, segment, or any custom dimension.
HubSpot, Salesforce, Marketo
Native CRM + MAP integrations for lead attribution.
BI exports + Webhooks
Push every metric and event into your data stack.
Full REST + GraphQL API
Pull or push anything programmatically.

Network & Org

7 capabilities
Departments + Locations
Hierarchical org axes for targeting and rollups.
Segments
Rule-based audiences across any user attribute.
External email contributors
Loop in agencies and partners without seat licenses.
SSO (Okta, Azure AD, Google)
Enterprise identity provider integration out of the box.
SCIM provisioning
Auto-provision and deprovision via your IdP.
Role hierarchy
Owner / Editor / Contributor with delegated permissions.
Profile + identity
Rich employee profiles with role, region, and expertise.
WHAT TEAMS SAY AFTER THE TOUR

Watched it. Bought it.

We've just started getting deals added on from GPS which I have driven across the business area. We are encouraging more colleagues to get involved.
HSBC
Jeetinder Singh
Deputy Head of Corp Direct Sales, GPS
I am able to post everyday on LinkedIn and it takes me less than 30 seconds. All the content is high quality. If this was not here I would not post on LinkedIn.
SAP
Alexander Nostrand
I love the ease of sending out content that has been approved and curated.
Travelers
Melynda Guillet
What's next

Two ways to keep going.

Pick the one that fits where you are.

Keep poking around

Read what real customers said.

Stories from enterprise comms, marketing, and compliance teams running EveryoneSocial at scale — Salesforce, T-Mobile, Qualcomm, and more.

Browse customer stories
Ready to talk

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A 30-minute walkthrough with an enterprise specialist. We map the platform to your use cases, your compliance posture, and your stack.

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Tour done. Ready to see it with your own data?

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Attribution
Accounts engaging
last 7 days
Target
Target account
7 engagements
United
Target account
4 engagements
NVIDIA
Open opportunity
3 engagements
Amazon
Target account
9 engagements
+ 18 more accounts reached →