Use cases · Executive activation

Get your executives active on social without taking their time.

AI ghostwriting drafts posts in each executive's voice. Your comms team owns the drafting, scheduling, and publishing. The exec authorizes their account once, and after that barely thinks about it.

Schedule a demo Get the modern advocacy report

Authorize

exec connects account

Comms + AI

draft & schedule

Live

posts ship on cadence

Exec queue · EveryoneSocial

Elena Marquez

Social manager · 3 execs

On behalf

Sarah Chen · CEO

Today · 9:00 AM

ready

Marcus Lee · CRO

Wed · 1:30 PM

scheduled

Priya Anand · CPO

Thu · 8:45 AM

drafting

Sarah Chen

CEO · Northwind · 12,840 followers

1w ·

The most surprising thing about shipping autonomous actions? It wasn't the AI. It was how quickly customers moved from "can it automate this?" to ...more

👍❤️🎯💡3,128184 comments · 92 reposts

Drafted by comms

Draft to live · 12 sec

Scheduled by comms in ES

01 · The impact

Why every comms team has executive activation on the roadmap.

Four numbers, all sourced. Trust, talent, reach, and pipeline. Together they explain why this is on every CMO's roadmap, and why most teams still don't have a way to run it.

Top of mind

45%

of company reputation is tied to the CEO

Executives attribute nearly half of corporate reputation to the reputation of the CEO. When your CEO is invisible on social, you're leaving reputational value on the table.

Source · Weber Shandwick + KRC Research, CEO Reputation Premium

10×

more reach from executives than company pages

LinkedIn reports that employees collectively have ten times more first-degree connections than their company has followers. A post from your CEO travels further than the same post from your brand handle.

Source · LinkedIn Marketing Solutions

2-to-1

prefer working for companies with active CEOs

By a more than 2-to-1 ratio, employees and candidates would rather work for a CEO who uses digital and social. Executive presence is a recruiting signal.

Source · Brunswick Connected Leadership

75%

research a product after seeing thought leadership

Three in four B2B decision-makers and C-suite execs say a piece of thought leadership led them to research a product or service they weren't previously considering.

Source · 2024 Edelman–LinkedIn B2B Thought Leadership Impact Report

02 · How it works

Everything your comms team needs. Nothing your exec doesn't.

Four capabilities, one program. The strategy and the heavy lifting live with comms. The executive does the only thing they have time for: approve, post, repeat.

Builder

Executive

Practitioner

“Three years in, the lesson hasn't changed: the teams that ship fastest aren't the ones with the most tools…”

AIIn Sarah's voice

AI ghostwriting

AI drafts posts in each executive's voice and tone. Comms reviews, refines, and ships directly to executive accounts. Optional one-tap approvals can live in Teams, Slack, or email if a team wants them.

Industries reached · last 30 days

Financial services

86%

Technology

64%

Healthcare

41%

Manufacturing

28%

AI-powered audience intelligence

AI shows which companies, industries, and regions are engaging with executive content. The kind of reach data comms teams can hold up in a leadership review, not just likes and impressions.

Tue

9:00

LinkedIn post · Sarah

Posted

Wed

1:30

LinkedIn post · Sarah

Approved

Thu

8:45

LinkedIn post · Sarah

Awaiting tap

Zero exec time

Comms drafts, AI tunes, ES schedules. The executive authorizes their account once and that is it. Optional approval workflows are available if a team wants them. Most don’t need them.

Works with your stack

EveryoneSocial complements your existing social media management tools. Executive activation alongside your broader social strategy, not a replacement.

03 · The bigger picture

Executive activation is most powerful as part of a company-wide program.

Your executives, your employees, and your brand page reach almost entirely different audiences. Running them together, not in place of each other, is how a program covers the full map of customers, prospects, partners, and candidates.

EveryoneSocial connects executive activation to employee advocacy, social selling, and recruiting: the three pillars of modern advocacy.

Learn about modern advocacy

Audience overlap

Three networks. Mostly different audiences. Always different conversations.

04 · Results

Leaders at the world's best companies are active on social with EveryoneSocial.

Across financial services, enterprise tech, and high-growth software, executive accounts are reaching audiences their brand pages can't.

200+

programs in production

Executive and advocacy programs across the EveryoneSocial customer base.

150+

enterprise customers

Across Fortune 500, regulated finance, healthcare, and global tech.

Since 2012

in market

The longest-tenured advocacy platform built for enterprise scale.

CUSTOMER VOICES

The exec teams already running on it.

It's amazing being able to tee up weeks of thought-leading posts at a time; it's raised my profile significantly in my own social network as well as generated many strong leads for the Inception program on many fronts.

Les Karpas

We've just started getting deals added on from GPS which I have driven across the business area. We are encouraging more colleagues to get involved.

Jeetinder Singh

Deputy Head of Corp Direct Sales, GPS

This tool makes it easy to build a social media pipeline and schedule, also connect to content I might not ordinarily have been aware of.

Darren Farmer

Senior Account Manager

My two biggest challenges are hiring and attracting new customers. EveryoneSocial is our secret weapon to help us elevate our brand and drive growth.

ControlUp

Jed Ayres

CEO

Ready when you are

Ready to activate your executives?

See how EveryoneSocial gives comms teams everything they need to run executive social without adding a single meeting to the exec's calendar.

Schedule a demo Get the modern advocacy report

Sarah Chen

CEO · Northwind · 12,840 followers

1w ·

The most surprising thing about shipping autonomous actions? It wasn't the AI. It was how quickly customers moved from "can it automate this?" to ...more

👍❤️🎯💡3,128184 comments · 92 reposts