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Report advocacy traffic inside Google Analytics.
Pass data from your EveryoneSocial usage directly into your Google Analytics dashboard for easy reporting and monitoring of social results.
01 — what it does
How customers use it today
It's important to understand how your employees' sharing impacts website traffic, which is why EveryoneSocial integrates with Google Analytics.
Set up UTM parameters within EveryoneSocial to see attribution and sources from social traffic to website visits — making it simple to monitor the success of your advocacy program.
02 — how it works
Three steps from connected to in-flow
- step 01ConfigureSet UTM defaults in EveryoneSocial workspace settings.
- step 02TagEvery employee share carries the right campaign attribution.
- step 03ReportAdvocacy traffic surfaces in standard GA channel reports.
03 — also in analytics
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